From sitemap to a plain-language measurement plan.
Five steps connect a page you care about to a number you can trust.
1. Discovery
We read your sitemap and crawl the pages you allow, safely and without touching anything outside your own domain.
2. Selection
You choose which pages receive deep semantic mapping, up to your plan’s active page allowance.
3. Semantic mapping
AI proposes the important objects on each page — calls to action, forms, outcomes — in plain business language.
4. Approval
You review and confirm what counts as an outcome. Nothing is silently promoted into a conversion.
5. Manifest & GA4 reporting
A signed manifest tells the page what to measure; GA4 data comes back mapped to the outcomes you approved.
Ongoing verification
As pages change, mappings are re-checked so the measurement plan keeps matching the page it describes.
See the distinction that makes this work
Outcomes, intent actions, and engagement are not the same thing — and treating them as one number hides what matters.
See the Measurement Model