Outcomes By Page

Terms of Service

Outcomes By Page · Contact

Last updated: October 7, 2026

PLEASE READ THESE TERMS CAREFULLY. BY CLICKING “ACCEPT,” CREATING AN ACCOUNT, CONNECTING A SITE OR INTEGRATION, INSTALLING A SCRIPT, OR USING THE SERVICE, CUSTOMER AGREES TO THESE TERMS. IF AN INDIVIDUAL ACCEPTS FOR AN ENTITY, THAT INDIVIDUAL REPRESENTS THAT THEY HAVE AUTHORITY TO BIND THE ENTITY.

1. Agreement; Business Use

These Terms of Service (the “Terms”) form a binding agreement between Outcomes By Page (“Provider,” “we,” “us,” or “our”) and the person or entity using the Service (“Customer,” “you,” or “your”). The Terms incorporate any order form, pricing page, Data Processing Addendum (“DPA”), Privacy Notice, and product-specific terms expressly referenced by Provider.

The Service is offered for business and professional use, not personal, family, or household use. Customer represents that it is legally capable of contracting, has authority over each Customer Site it connects, and will ensure that its Authorized Users comply with these Terms.

2. Definitions

“Authorized User” means an individual Customer permits to access the Service. “Customer Data” means data, content, configurations, event information, website content, and instructions submitted to, collected through, or processed by the Service for Customer. “Customer Site” means a website, application, or digital property that Customer connects to the Service. “Measurement Script” means the single JavaScript snippet Provider supplies for installation on a Customer Site. “Consent Signal” means a machine-readable consent state the Measurement Script can read on a Customer Site, currently Google Consent Mode v2 (analytics_storage), IAB Transparency and Consent Framework v2.2, the IAB US Privacy string, Global Privacy Control, and a direct call to the Measurement Script’s consent function. “Service” means Provider’s hosted analytics, scanning, measurement, reporting, AI-assisted analysis, integrations, scripts, APIs, dashboards, and related services.

Provider does not supply a consent banner, consent management platform, or other visitor consent interface. The Measurement Script reads Consent Signals a Customer Site already emits; it does not create them.

3. Accounts, Access, and Security

Customer must provide accurate account information and maintain the confidentiality of credentials, API keys, tokens, and administrator access. Customer is responsible for activity under its accounts and must promptly notify Provider of suspected unauthorized access. Customer will use reasonable security controls, including unique credentials and multi-factor authentication where available.

Provider may rely on instructions from an Authorized User. Customer is responsible for assigning appropriate permissions, removing former users, and ensuring that any person connecting a third-party account is authorized to do so.

4. License and Acceptable Use

Subject to payment and compliance with these Terms, Provider grants Customer a limited, non-exclusive, non-transferable, revocable right during the subscription term to access and use the Service for Customer’s internal business purposes.

Customer will not reverse engineer, bypass usage controls, probe or disrupt the Service, introduce malware, scrape the Service except through authorized APIs, resell the Service unless authorized in writing, or use the Service to violate law or another person’s rights.

Customer will not use the Service to make high-impact decisions about employment, housing, credit, insurance, health care, education, or legal services without Provider’s prior written approval and appropriate human review.

Customer will not submit payment-card data, authentication secrets, government identification numbers, precise health information, biometric identifiers, data concerning children, or other sensitive or regulated data unless Provider expressly agrees in writing and the parties implement required safeguards.

5. Customer Sites; Installation and Configuration

Customer authorizes Provider to access, scan, retrieve, and analyze Customer Sites and connected sources as configured by Customer. Customer is solely responsible for installing scripts correctly, identifying the proper domain, property, stream, pages, events, and conversion outcomes, and testing each configuration before relying on results.

Customer represents that it owns or has sufficient rights to each Customer Site and to all data made available to the Service. Customer will not use the Service on a site or account without the site owner’s authorization.

Provider does not geolocate visitors to Customer Sites, does not monitor Customer Sites for the presence or adequacy of a consent mechanism, and does not determine which jurisdictions’ laws apply to a Customer Site. The installation check in the dashboard reports, at Customer’s request, what it sees on the homepage at that moment, including whether a consent platform appears to be present; the result is shown to Customer and not retained, and it is not an assessment of adequacy or lawfulness. The Measurement Script behaves the same way for every visitor: it follows a Consent Signal when one is present and otherwise runs. Whether a Customer Site must present a consent step before the Measurement Script runs is Customer’s determination to make and Customer’s mechanism to deploy.

6. Data the Service May Process

Depending on Customer’s configuration, enabled features, integrations, device settings, consent choices, and applicable law, the Service may process the following categories:

Provider does not promise to collect every category in every deployment. Customer must review the actual configuration and disclosures. Where collection is blocked or limited by consent choices, browsers, ad blockers, platform thresholds, network conditions, or law, reports may be incomplete or modeled.

7. Privacy Roles and Data Processing

As between the parties, Customer determines the purposes and essential means of processing Customer Site visitor data and is the controller or business; Provider generally acts as Customer’s processor or service provider for that data. Provider may act as an independent controller for account administration, billing, fraud prevention, security, service improvement, and legal compliance as described in Provider’s Privacy Notice.

If applicable privacy law requires a DPA, the parties will enter Provider’s then-current DPA before regulated personal data is processed. In a conflict concerning personal-data processing, the DPA controls. Customer is responsible for determining whether the Service is appropriate for its data and regulatory obligations.

Customer—not Provider—controls the content, audience, purpose, geography, and configuration of each Customer Site. Customer is solely responsible for identifying applicable privacy, communications, advertising, consumer-protection, accessibility, and sector-specific laws and for establishing a lawful basis for every collection and use.

Without limiting the foregoing, Customer must: (a) provide clear, accurate, and complete notices; (b) obtain prior opt-in consent when required; (c) provide legally sufficient opt-out mechanisms where required; (d) honor withdrawal, Global Privacy Control and other legally recognized universal opt-out signals where applicable; (e) maintain required records; (f) respond to data-subject requests; (g) configure retention and deletion; (h) avoid dark patterns; and (i) ensure that downstream advertising, analytics, and AI providers receive and honor required signals.

Provider does not determine whether consent is legally required for Customer’s implementation and does not provide legal advice. A feature described as “cookieless,” “anonymous,” “aggregated,” “modeled,” or “privacy-enhanced” is not a legal conclusion and does not eliminate Customer’s obligations.

The Measurement Script and third-party analytics are separate systems. When a Consent Signal is present on a Customer Site, the Measurement Script starts only when the signal permits analytics and stops when a visitor declines or withdraws. The Measurement Script does not install, initialize, configure, or dispatch events to Google Analytics or Search Console; Provider consumes Google data solely through authorized Google APIs under Customer’s grant, and Customer’s own Google implementation remains wholly responsible for generating Google measurement. When no Consent Signal is present, the Measurement Script runs for every visitor to that page, and Customer’s decision to install it in that state is Customer’s instruction to Provider to measure those visitors. Google Analytics and other third-party tags must be gated and configured independently, including through an applicable consent-mode implementation.

Customer must accurately disclose the Measurement Script wherever deployed, in substance as suggested in the visitor-notice language in the DPA. Global Privacy Control is honoured by the Measurement Script as a denial. Child-directed, sensitive, regulated, or high-risk contexts remain off unless Provider approves them in writing after appropriate review.

Provider does not offer a consent banner or consent management platform. The Measurement Script follows Consent Signals emitted by a consent platform Customer chooses and installs above it. Provider names free platforms in the dashboard for convenience only; naming a platform is not a representation that it, or any configuration of it, satisfies Customer’s legal obligations. Customer remains responsible for selecting, configuring, testing, and legally reviewing its consent mechanism.

Many jurisdictions require notice and prior user consent before a website stores or reads information on a visitor’s device or monitors visitor behaviour on sites on the web. Sites that do not comply may face legal consequences. Examples include the European Union’s ePrivacy Directive (2002/58/EC), Article 5(3) and General Data Protection Regulation (EU) 2016/679 as applied across the EU/EEA, and the United Kingdom’s Privacy and Electronic Communications Regulations 2003, regulation 6 together with the UK GDPR. Other countries and U.S. states impose their own notice, consent, or opt-out requirements. This list is illustrative, not legal advice, and Customer is responsible for determining which laws apply to each Customer Site.

Customer election. By installing the Measurement Script on a Customer Site without a consent platform above it, Customer elects to have visitors to that site measured without a consent step, represents that it has determined this to be lawful for that site’s audience, and knowingly assumes responsibility for that election and for all resulting notices, legal bases, consents, opt-outs, records, requests, configurations, and claims. The same applies where Customer installs a consent platform that is misconfigured, emits no Consent Signal the Measurement Script can read, or is placed after the Measurement Script.

Notice to Provider. Provider does not monitor Customer Sites for compliance and ordinarily has no knowledge of whether a particular deployment is lawful. If Provider receives credible notice that a specific Customer Site is processing visitor data unlawfully through the Service, Provider may notify Customer and suspend or limit collection for that site while the matter is resolved. Provider will not knowingly continue processing it reasonably believes to be unlawful.

Customer’s election does not authorize Provider to violate law, does not waive obligations that applicable law imposes directly on Provider as a processor, and does not release Provider from liability that cannot lawfully be waived.

10. Artificial Intelligence and Automated Analysis

The Service may use machine-learning or generative-AI systems to classify site elements, propose measurement plans, summarize content, estimate effort or cost, or generate recommendations. Outputs are probabilistic, may vary between runs, and may be incomplete, inaccurate, or unsuitable. Customer must independently review outputs before acting on them.

AI outputs are not legal, accounting, security, medical, or professional advice. Provider may record model, version, token, cost, validation, and structured output metadata for reliability, billing, security, and audit purposes as described in the Privacy Notice and DPA.

11. Third-Party Services and Integrations

The Service may interoperate with third parties such as hosting providers, payment processors, Google services, analytics platforms, and AI model providers (a current list is available on request). Customer authorizes Provider to exchange Customer Data with each integration selected by Customer. Third-party terms, privacy practices, availability, quotas, and charges apply independently.

Provider is not responsible for third-party services, changes, suspensions, data accuracy, account access, or Customer’s violation of third-party terms. Customer must maintain required accounts and permissions. Revoking an integration may interrupt features but may not delete data previously processed under the applicable retention schedule.

12. Ownership; Customer Data; Feedback

Customer retains its rights in Customer Data. Customer grants Provider a worldwide, non-exclusive license during the term to host, copy, transmit, transform, analyze, and otherwise process Customer Data only as necessary to provide, secure, support, and improve the Service and as otherwise permitted by the DPA and Privacy Notice.

Provider and its licensors own the Service, software, models, workflows, documentation, de-identified service statistics, and all related intellectual property. Customer may provide feedback; Provider may use it without restriction or compensation, provided Provider does not identify Customer publicly without permission.

13. Aggregated and De-identified Data

Provider may create and use aggregated or de-identified data for security, benchmarking, analytics, service improvement, pricing, and research, provided Provider does not attempt to reidentify it and does not disclose it in a manner reasonably capable of identifying Customer or an individual. This clause does not permit a use prohibited by the DPA or applicable law. It also does not extend to information received from Google APIs or data derived from it, which Provider uses only to provide or improve user-facing features of the Service for the Customer who connected it, in accordance with the Google API Services User Data Policy, including the Limited Use requirements.

14. Confidentiality and Security

Each party will protect the other party’s nonpublic information using reasonable care and use it only to perform or exercise rights under the agreement. Confidentiality obligations do not apply to information that is public without breach, already known without restriction, independently developed, or lawfully received from another source.

Provider will maintain reasonable administrative, technical, and organizational safeguards appropriate to the Service. No service is completely secure, and Provider does not guarantee that unauthorized access, loss, or interruption will never occur. Customer is responsible for secure endpoints, access controls, backups, and configuration within Customer’s control.

15. Fees, Billing, Refunds, and Changes

Customer will pay the fees shown on the pricing page and at Checkout for the plan it chooses, or in an order form if one applies. Each Customer Site (domain) has its own subscription, billed in advance either monthly or annually by card through Provider’s payment processor, Stripe. Subscriptions renew automatically at the end of each paid period until cancelled. A plan includes a number of active pages, a number of Ask questions per month, and two Customer-initiated report refreshes per month; the scheduled weekly report is not counted. No usage-based charge exists for events, storage, AI tokens, files, or users. Provider may introduce additional metered dimensions in the future; any change to what is metered will be described in the plan description before it takes effect, not applied retroactively.

Refunds. Fees are non-refundable. Fees are exclusive of taxes; Customer is responsible for applicable taxes other than taxes on Provider’s net income.

Cancellation and plan changes. Customer may cancel a subscription at any time from its account. Cancellation takes effect at the end of the paid period already billed: the Service continues until then and the subscription does not renew. Upgrades and downgrades take effect immediately and are prorated; a change of billing interval takes effect at the end of the current term. Promotion codes apply only as stated at Checkout.

Provider may change fees or plan limits prospectively by giving notice required by law. If a payment fails, measurement and report refreshes for the affected Customer Site pause until the payment is settled; continued non-payment may result in suspension under Section 17. Customer must promptly report a good-faith billing dispute.

16. Availability, Changes, Beta Features, and Support

Provider may modify, replace, or discontinue Service features. Unless an order form states a service level, the Service is provided without an uptime commitment. Beta, preview, trial, or free features may be changed or withdrawn at any time and are provided without warranty or support commitment.

17. Suspension and Termination

Provider may suspend or restrict access if Customer fails to pay, creates security or legal risk, violates these Terms, exceeds limits, or threatens the Service or another user. Where practicable, Provider will provide notice and an opportunity to cure.

Either party may terminate the agreement for a Customer Site by cancelling its subscription as described in Section 15, or as otherwise provided in an order form. Provider may also terminate on notice for a breach that is not cured where cure is practicable. Upon termination, Customer’s right to use the Service ends. Site analysis history (pages, analyses, findings, and reports) for a closed account or a removed site is retained for twelve months and then deleted; within that period it is restored only to an account that re-registers the domain and re-verifies control of it. Visitor measurement data follows the shorter retention periods in the Privacy Policy. Provider may delete Customer Data after the stated export or retention period, subject to the DPA, backups, legal holds, and law. Sections that by nature should survive—including payment, ownership, disclaimers, indemnity, limitations, and dispute provisions—survive.

18. Disclaimers

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICE, MEASUREMENT SCRIPT, REPORTS, OUTPUTS, INTEGRATIONS, AND DOCUMENTATION ARE PROVIDED “AS IS” AND “AS AVAILABLE.” PROVIDER DISCLAIMS ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, COMPLETENESS, RESULTS, AND COMPLIANCE WITH LAW.

PROVIDER DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR SUITABLE AS CUSTOMER’S SOLE RECORD; THAT DATA WILL BE COLLECTED OR ATTRIBUTED COMPLETELY; OR THAT ANY CONSENT CONFIGURATION, NOTICE, ANALYTICS METHOD, OR AI OUTPUT WILL SATISFY CUSTOMER’S LEGAL OR BUSINESS REQUIREMENTS.

19. Customer Indemnification

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CUSTOMER WILL DEFEND, INDEMNIFY, AND HOLD HARMLESS PROVIDER, ITS AFFILIATES, AND THEIR OWNERS, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AND AGENTS FROM AND AGAINST ALL THIRD-PARTY CLAIMS, INVESTIGATIONS, DEMANDS, ACTIONS, FINES, PENALTIES, SETTLEMENTS, DAMAGES, JUDGMENTS, LOSSES, LIABILITIES, COSTS, AND REASONABLE ATTORNEYS’ FEES ARISING OUT OF OR RELATING TO: (A) CUSTOMER SITES OR CUSTOMER DATA; (B) CUSTOMER’S COLLECTION, USE, SHARING, SALE, RETENTION, DELETION, OR OTHER PROCESSING OF DATA; (C) CUSTOMER’S NOTICES, CONSENTS, OPT-OUTS, PRIVACY REQUESTS, OR FAILURE TO HONOR SIGNALS; (D) CUSTOMER’S ELECTION TO DEPLOY THE MEASUREMENT SCRIPT WITHOUT A CONSENT MECHANISM, OR WITH ONE THAT IS ABSENT, MISCONFIGURED, MISPLACED, OR EMITS NO CONSENT SIGNAL; (E) CUSTOMER’S INSTRUCTIONS OR CONFIGURATION; (F) CUSTOMER’S PRODUCTS, SERVICES, CONTENT, ADVERTISING, OR CLAIMS; (G) CUSTOMER’S VIOLATION OF LAW, THIRD-PARTY TERMS, OR ANOTHER PERSON’S RIGHTS; OR (H) CUSTOMER’S BREACH OF THESE TERMS.

Provider will promptly notify Customer of an indemnified claim, permit Customer to control the defense with qualified counsel, and reasonably cooperate at Customer’s expense. Customer may not settle a claim in a manner that admits fault by, imposes obligations on, or fails to fully release Provider without Provider’s written consent. Customer’s obligations are reduced only to the extent a final judgment determines the claim resulted from Provider’s gross negligence, willful misconduct, or breach of an obligation that applicable law places directly and non-delegably on Provider.

20. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, PROVIDER’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICE OR AGREEMENT WILL NOT EXCEED THE AMOUNTS CUSTOMER PAID PROVIDER FOR THE SERVICE DURING THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. THE LIMITATIONS APPLY REGARDLESS OF THEORY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

Nothing in these Terms limits liability that cannot lawfully be limited. Customer’s payment obligations, misuse of Provider intellectual property, breach of confidentiality, and indemnification obligations are not subject to the foregoing cap.

21. Governing Law and Disputes

These Terms are governed by the laws of the State of Kansas, without regard to conflict-of-law rules. The state and federal courts located in Johnson County, Kansas will have exclusive jurisdiction, and each party consents to personal jurisdiction and venue there.

TO THE EXTENT PERMITTED BY LAW, EACH PARTY WAIVES TRIAL BY JURY AND AGREES TO BRING CLAIMS ONLY IN ITS INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN A CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. Either party may seek temporary or injunctive relief to protect security, confidentiality, or intellectual property.

22. General

Provider may update these Terms prospectively. Material changes will be notified as required by law, and continued use after the effective date constitutes acceptance. If Customer does not agree, it must stop using the Service before the change takes effect.

Neither party is liable for delay caused by events beyond its reasonable control. Customer may not assign the agreement without Provider’s consent; Provider may assign it in connection with a merger, reorganization, financing, or sale of assets. The parties are independent contractors. No waiver is continuing. If a provision is unenforceable, it will be modified to the minimum extent necessary and the remainder will remain effective. These Terms and incorporated documents are the entire agreement and supersede prior discussions concerning the Service. Order-form terms control only if they expressly identify the provision being overridden.

23. Notices and Contact

Legal notices to Provider must be sent to our contact form. Provider may send notices to the email associated with Customer’s account or through the Service. Notices are effective when received, except that electronic notices are deemed received when sent absent a delivery failure.

Schedule A — Documented Processing Instruction

This Schedule is part of the Terms and is the documented instruction referred to in the DPA. By connecting a Customer Site and installing the Measurement Script, Customer instructs Provider, as Customer’s processor, to:

  1. collect, from visitors to the pages Customer selects, the page requested, coarse interaction events (page loaded, a listed element clicked, a form attempted, invalid, or completed, scroll depth), the hour, a coarse device class, a per-tab session reference, and the consent state the Measurement Script observed, and to aggregate and report them to Customer;
  2. follow any Consent Signal present on the Customer Site, and where none is present, to measure every visitor, that being Customer’s election under Section 9;
  3. retrieve and analyse Customer Site content and connected Google Analytics and Search Console data as configured by Customer;
  4. derive aggregated statistical information from Customer Data, excluding information received from Google APIs and data derived from it, that does not identify any visitor or, unless Customer opts in, any Customer Site, and to use that information for benchmarking, product development, and research, subject to Provider’s commitment not to reidentify it and to apply minimum-aggregation thresholds before any use outside Customer’s own reporting; and
  5. retain and delete Customer Data on the schedules stated in the Privacy Notice and DPA.

Customer represents that it has a lawful basis for each of the above for every visitor it directs the Measurement Script at, and that its privacy notice discloses this processing in substance. Provider will inform Customer if, in Provider’s opinion, an instruction infringes applicable data-protection law; Provider is not obliged to conduct a legal analysis of Customer’s deployment to form that opinion.